Course Overview
A beginner-friendly introduction to the most important digital marketing concepts and channels.
Duration
2 Months
Level
Beginner
Projects
3+ Projects
Certificate
Course Certificate
What You Will Learn
Digital marketing fundamentals
SEO basics
Social media marketing
Content marketing
Online advertising basics
Email marketing basics
Audience research
Basic marketing analytics
Complete Course Content
MODULE 01
Introduction to Digital Marketing
Understand digital marketing and the major channels businesses use.
- Digital marketing overview
- Online customers
- Marketing channels
- Customer journey
- Marketing funnel
MODULE 02
SEO Basics
Learn the basic concepts behind search engine optimization.
- Search engines
- Keywords
- On-page SEO
- Content optimization
- Basic SEO measurement
MODULE 03
Social Media Marketing
Learn how to create and manage social media campaigns.
- Content planning
- Social media engagement
MODULE 04
Content Marketing
Understand how valuable content can attract and engage audiences.
- Blog content
- Social media posts
- Video content
- Content calendars
- Basic copywriting
MODULE 05
Online Advertising
Learn the basics of paid online advertising.
- Google Ads overview
- Social media advertising
- Audience targeting
- Ad copy
- Campaign budgets
MODULE 06
Basic Analytics
Understand the basic metrics used to measure digital marketing.
- Website traffic
- Conversions
- Engagement
- Campaign metrics
- Basic reports
Practical Marketing Project
Create a simple digital marketing plan for a sample business.
- Target audience
- Social media plan
- Content calendar
- Basic SEO plan
- Advertising plan
Requirements
- Basic computer knowledge
- No previous marketing experience
- Laptop or desktop
- Internet connection
Start Learning Digital Marketing
Build your foundation in digital marketing.
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